No Brainer Listing

In a sea of sameness, when everyone’s ‘program’ is the best, we proudly introduce something different, effective and transparent.

COVID 19 SPECIAL- Silver, Gold & Platinum Listing Plans On Sale Until July 4th, 2020

A Listing Agreement Must Be Executed By Referenced Date (see program details below). Listing Start Date Must Be Executed Within 30 Days.

Brief Overview


The No Brainer Listing is not a one size fits all approach. Each listing option stands alone based on seller need, urgency and market conditions. The listing options offer varying degrees of market exposure and buyer incentives without sacrificing anything in service. We remain committed to the highest quality listing service available.

It’s disingenuous for agents to say that you need every bell and whistle when homes are receiving multiple offers in a matter of days. Conversely, when you need your property to stand out, extra marketing can be the difference between success and failure. Lower costs of sale are one thing, results are another. Our value proposition is based on the how we can best serve you and get the most favorable result, while in return being fairly compensated for our expertise and costs of doing business.. 



Silver Listing Plan – 2% 1.5% Until July 4th, 2020

Recommended For: Seller’s Market/Competitive Market Segments/Motivated List Price

Optimized For: A Basic, Full-Service MLS Listing With Seller Participation


This is most agents top-end listing plan (typically 3%)


Professional Pricing Recommendation


Professional Reflective Signage


24 Hour Instant Response Sign Rider


Syndicated to Zillow, Trulia, (over 700 last count)


Flyer/Brochure Design


Professional Photography


Lockbox Included


Listed On MLS


Featured on


Social Media Mentions

Terms & Conditions: Must be owner occupied or vacant. No tenants during listing period. Offer a competitive buyer-side Commission (paid by seller). We strongly recommend seller-hosted open houses (signage, open house landing page, MLS & syndication updates). Seller is required to complete a pre-home inspection and complete repair items. A seller paid home warranty must be offered for every property over 5 years old (at closing). Commission squatting is prohibited. Meaning, every effort must be made to encourage the sale (i.e. seller-hosted open houses, price reductions, upgraded listing plan, etc). This is determined by the amount of showing activity and/or agent feedback. You can upgrade to the gold or platinum listings plans at any time. Minimum fee is $4,000.

Gold Listing Plan – 2.5% 2% Until July 4th, 2020

Recommended For: Neutral/Changing/Slowing Markets

Optimized For: Internet Presence/Seller Shares/Agent to Agent Marketing


Everything listed in the Silver Listing Plan is Included. The Gold Listing Plan also includes the following:


Mobile Responsive Landing Page(s)


2D Virtual Tour(s)


Seller Social Media Share Links/Templates/Code


Broker-Hosted Open Houses


Floor Plan Dimensions


Listing Alerts to Agents/Brokers (Email, Facebook Pages, etc)


Automated Responses For Listing Inquiries


Client Performance Reporting For Online Campaign(s)


Single Property Website(s)


eFlyer to Existing Buyer Database


Just Listed & Open House Door Hangers Provided/Distributed


Professionally Designed/Printed Marketing Flyer/Brochure


Client Portal (Currently Under Construction)


eFlyer to Agents/Brokers


Client Performance Reporting For Syndication Sites

Terms & Conditions: Offer a competitive buyer-side commission (paid by seller). We strongly recommend seller-hosted open houses (signage, open house landing page, MLS & syndication updates provided). Broker-hosted open houses for platinum listings are a higher priority vs gold listings. We strongly recommend that the seller complete a pre-home inspection and complete repair items. Additionally, a seller paid home warranty is also recommended for every property over 5 years old (paid at closing). You can upgrade to the platinum listing plan at any time. Downgrading to the silver listing plan is prohibited. Minimum fee is $4,000.

Platinum Listing Plan – 3% 2.5% Until July 4th, 2020

Recommended For: Buyer’s Market/Slow Market Segments/Specific Buyer/Seller Needs

Optimized For: Social Media/Next Level Marketing/Search Engine Optimization (SEO)/Buyer Comfort & Incentives


Everything listed in the Silver & Gold Listing Plans is Included. You will not find a more comprehensive marketing plan. The Platinum Listing Plan also includes the following:


Targeted Facebook Ads


Instagram Ads- Coming Soon


Search Engine Optimization- Keyword Research


Neighbor Alerts (new listing, open houses, etc)


Professionally Designed/Printed Marketing Flyer/Brochure


Site Plan Rendering*


Home Staging Consultation**


Facebook Pixel Re-Targeting


3D Virtual Tour*


Just Listed & Open House Mailers


Broker-Hosted Open Houses


Floor Plan Dimensions Rendering*


Aerial Videography/Photography*


Pre-Home Inspection**


Home Warranty

Terms & Conditions: Offer a competitive buyer-side commission (paid by seller). *Not all listings are conducive for this option. **Home Staging Consultation & Pre-Home Inspection are paid by seller and then reimbursed to seller at closing (up to $250 home staging consultation and up to $500 pre-home inspection).  Platinum listings take precedent over other plans for scheduled open houses. Downgrading to the silver or gold listing plans is prohibited. Minimum fee is $4,000.

All Listing Plans Include The Following:


No Pressure Presentation


Cancel Anytime Policy


Complete Transparency


Document Management


Marketing Management


Closing Management


No Advanced Listing Fees


Communication Guarantee


Vigorous & Professional Negotiations


Listing Management


Showing Management


Transaction Management

1% Seller Procurement- Listing Plan

All of our listings plans allows for the seller to procure the buyer during our listing period (includes using our online tools, open house signage, etc). When that happens and there is no other agent involved, we will assist in negotiating the price and terms, write the contract, complete all necessary amendments and other paperwork through to the closing. Our commission is 1% for each transaction side (Minimum $4,000). The only caveat is that the buyer must be registered from a landing page that we provide to you. All other terms and conditions apply for the listing program that you chose.

1% For Sale By Owner (FSBO)- Transaction/Closing Plan

If you decided to not list with an agent/brokerage, procured your own buyer & negotiated the price and terms, we offer a for sale by owner (FSBO) closing plan. When that happens and there is no other agent involved, we will write the contract, complete all necessary amendments and other paperwork through to the closing. Our commission is 1% total (Minimum $4,000). A formal in writing agreement is required.

Give us a call at 970-710-3770 or schedule an in-person meeting (button). Thank you!

Need a quick, not in-person home value estimate? Please fill out the form.


"Brilliant Idea. Executed Flawlessly."

—Stan T.

"Trust is one thing. Execution is another. Well done on both counts!"

—D. Behnke

"Saved a ton and didn't have to worry about a thing."

—Sheena D.

"The level of service & attention to detail was exceptional."

—Rupp LT

"I used another broker, big mistake. My listing expired. Doug got it done!"

-R & F Cross

"Seriously! This is no brainer"

-G. Erickson

"Went with a local flat-fee guy. Big mistake! House was on the market forever. Then I found Doug."

-D & R Sears

"Time to sell? Call Doug!"

-K. Kline

A word of caution: We urge you to think twice about utilizing a flat-fee, limited service or upfront-fee listing service. The data entry (aka online order taking) approach where properties tend to languish on the market, can cost you more than money. Stigma and days on the market affect the overall perceived value that typically motivates buyers to act.  We do not participate in a race to the bottom of the pricing chain. What you’ll ‘save’ may be minimal compared to what you left on the table. Please click here to learn more about us. Humbly, I would be grateful if you consider us when selling your home. Who you work with matters ™

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